boxed // responsive web + app // subscription service
UX Research
Competitor Benchmarking
Wireframing
Usability Testing
Company:Skills:BOXED
Year:2021
>> Turned Bulk Shopping into a Subscription Habit.
Boxed makes bulk shopping easy—delivering everyday essentials straight to your door, no membership required.
In 2021, Boxed launched a subscription experience that turns repeat purchases into automatic restocks, creating convenience for users and driving long-term growth.
>> Designed for Repeat Behavior, Not One-Time Orders.
By rethinking checkout and subscription management, repeat purchasing behavior was turned into a seamless experience that benefits customers through convenience and drives meaningful business growth.
>> Designed Subscription Without Disruption.
While less complex than some other features, the Boxed team wanted to match common services offered by e-tailers like Amazon and Walmart. Using storyboards and personas, I explored user needs, mapped scenarios, and accounted for every state—eligibility, opt-in, cancellations, out-of-stock items, and recurring orders.By rethinking checkout and subscription management, repeat purchasing behavior was turned into a seamless experience that benefits customers through convenience and drives meaningful business growth.>> Repeat Purchases, One Insight at a Time.
Research with new and existing users revealed opportunities to simplify subscription flows. Removing redundant pages, organizing order summaries, and making cancellation controls more visible, would contribute in creating a frictionless, confidence-building experience.
>> Smarter Design, Stronger Impact.
Modular flows, clear ‘Next Order’ summaries, and contextual cancellation options made managing subscriptions effortless and gave users confidence to engage and convert.
>> Simplified Experience, Measurable Growth.
The redesigned subscription experience led to higher conversion rates, fewer support queries, and more repeat purchases, turning a complex process into a simple, trusted experience.